Pitaka Ultra Slim Case For iPhone 17 – Black/Grey
Pitaka Ultra Slim Case For iPhone 17 – Sunset
Pitaka Ultra Slim Case For iPhone 17 – Moonrise
Pitaka Ultra Slim Case For iPhone 17 Air – Black/Grey
Pitaka Ultra Slim Case For iPhone 17 Air – Moonrise
Pitaka Ultra Slim Case For iPhone 17 Air – Sunset
Pitaka Ultra Slim Case For iPhone 17 Pro – Black/Grey
Pitaka Ultra Slim Case For iPhone 17 Pro – Moonrise
Pitaka Ultra Slim Case For iPhone 17 Pro – Sunset
Pitaka Ultra Slim Case For iPhone 17 Pro Max – Black/Grey
Pitaka Ultra Slim Case For iPhone 17 Pro Max – Sunset
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.